The Summit will will bring a fresh perspective to how farmers and food producers can better communicate with consumers who are eager to learn more about where their food comes from. The Summit is truly a one-of-a-kind conference that is attended by a diverse group of decision makers, including representatives from farms, ranches, food processors, restaurants, grocery stores, legislators, universities and government agencies. The Alliance welcomes Tom Brand, Executive Director of the National Association of Farm Broadcasting, as the 2012 Summit moderator.