April 22, 2014 | Views on the News | Steven Kilger | Views: 959

[BLOG] A Look at the New and Improved Industry Watch

Feed & Grain continues to update its digital offerings to improve user experience

[BLOG] A Look at the New and Improved Industry Watch

 “Views on the News” is taking a break from its regular format this week.  Instead of a list describing the top five news postings from the past week, it will focus on the changes to the most popular way our readers consume the news —Feed & Grain’s Industry Watch eNews.

Over the last few weeks, you may have noticed changes throughout Feed & Grain’s digital offerings. We started by launching a new website design, followed by a new app for iPad and android tablets, then an interactive digital issue and now a new newsletter. The fresh features have been designed with readers in mind. They are easier to navigate, more engaging to read, and ultimately, further immerse you in the world of feed and grain. The new newsletter is user friendly, but let me give a behind-thescenes look at why we made some of the changes we did and how they can benefit you.   

  1. The first change you may notice is the new headline of the newsletter. While the lead article headline is still the email subject line, the newsletter now features a headline at the top of the email that summarizes what appears in this issue of Industry Watch eNews. It will be an easy way to gauge if you want to read on … or move on to the other pressing issues of your day and save Industry Watch for when you have free time.
  2. When we explained our industry to an outside consultant, showing him some of the equipment and facilities, he exclaimed “you guys are a big industry; you deserve big photos.” We’ve taken that to heart, and you may have noticed that the new newsletter features big, beautiful images. Larger pictures have been sprinkled throughout the redesign to show you news, products, logos and stunning images of agriculture in the size and detail that our industry deserves.
  3. The section we call Breaking News will now feature the top two news stories from the current day. These stories will often send ripples throughout the feed and grain industries, or agriculture as a whole.  These are the stories with the widest range of interest, and if you only have time to read a few, we highly recommend these.
  4. The last part of the newsletter will house Web Exclusives, more Industry News and Supplier Briefs. Excellent information for those who want to know what companies, associations, other facilities and academia are up to. It will also house all of Feed & Grain’s made-for -web content.     

We hope you have fun exploring everything new Feed & Grain has to offer. We’ve always prided ourselves on being the best at what we do, and these new developments are a continuation of that ever increasing goal.  Let us know what you think of the new e-newsletter or any of the other new features that have been rolled out over the past few weeks. Don’t forget to email me if you have any story ideas, comments on what news you want to hear about, or just to say, "Hey." Follow us on Twitter or like us on Facebook for all the latest news in the industry. See you next week.

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