August 05, 2013 | From the Field | Elise Schafer | Views: 217

Turning a Page

Feed & Grain is sold to American Farm Bureau Federation.

Feed & Grain has a new home. We’re now very proud to be part of a significant entity serving American agriculture — the American Farm Bureau Federation.

Few can appreciate managing change like you, our loyal Feed & Grain readers. In the more than two decades spent in the industry, I’ve witnessed mergers and numerous expansions into new markets, and through it all, our industry made quality service and a customer-first attitude its top priority. 

Using that work ethic as our inspiration, the Feed & Grain team you’ve grown to know — and our new team members you will come to know — promises its continued dedication in serving our industry in many new and exciting ways.

I am excited because we now are part of an organization with a significant footprint in agriculture. Feed & Grain (remember Feed & Grain Times?) was one of the founding trade magazines in a company that, when I launched my career here, generated about 75% of our revenue from magazines related to agriculture. 

One of the great things about business, though, is being able to sit at a table with bright people who share focus, knowledge and purpose within a specific market. The Farm Bureau brings that by the railcar load!

I’m looking forward to working with a new team, learning as I go, and leveraging our knowledge so that we can continue to grow and continue to meet or exceed your information needs. 

I’ve been asked, of course, if I am nervous. Sure, there’s a bit of anxiety with change. I’ll miss many of the people I’ve shared cubicles and offices with. But the heart of what we do is deliver the information you need, want and value. We help advertisers, exhibitors and sponsors achieve your communications objectives. We bring audiences and those who wish to communicate with you together around a shared information need. This has been our business model for many years and will continue to be now and in the future.

If you have any questions or comments regarding our new ownership under the American Farm Bureau Federation, please don’t hesitate to email me or call (920) 563-1628. I would be happy to hear your feedback.

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