Organic Valley: A Social Experiment
Organic cooperative discusses its social media crisis communication strategy
Production and animal agriculture producers may or may not be shocked to discover that its organic brethren is also frequently subjected to the wrath of critics — and, often, based on similar accusations. Agvocates of all sorts can learn a thing or two from the crisis communications...[Read More]
Drop the Complexity of Document Management with Dropbox
Advice on how document storage and sharing services can help grain elevator and feed mill managers
Have you ever found yourself needing access to a particular document you had stored on a jump drive or work computer? If you use multiple computers and mobile devices such as phones or tablets there is no doubt this has happened to you.
Dropbox is brilliant technology that gives you secure...[Read More]
The commodity plays double-duty as food and fuel source, but which is best for industry?
As I delve into research for my next Focus on Biofuels article, which will analyze the impact of the EPA’s decision to approve the sale of higher ethanol/gasoline blends, I’m confronted with the fact I’m quite torn on the issue of using corn for fuel.
Evidence both in support of and against...[Read More]
GMO Labeling Gains Popularity
As GMOs face the court the public opinion, are you doing your part to educate the public on agriculture
The 117th edition of the National Grain and Feed Association’s (NGFA) Annual Convention, held in San Francisco in mid-March, drove this sentiment home in its general sessions: While agriculture is one of the greatest growth industries, the coming years will be filled with the unique...[Read More]
Time to Re-prioritize 2012 Farm Bill Cuts
Ag research funding deserves long-term investment
Now in the final stages of Senate mark-up, the 2012 Farm Bill will no doubt see its fair share of reduction in government program funding. Crop subsidies are an easy target that most people can live with — even farmers. Farmer group leaders have noted that the direct payments programs first...[Read More]
New Mediums Shape the Media
Almost 50% of adults own smart phones; iPads boast greatest adoption rate ever
Last year Feed & Grain's parent company, Cygnus Business Media, adopted the tagline: “Because the world is changing very fast.” Fitting for a publishing company considering the last decade has delivered the most extraordinary changes in information consumption and delivery for print media...[Read More]
Agribusiness Stresses Safety in Ag Classes
Teach kids about potential hazards to prevent incidents
I recently read an article in the Janesville Gazette where a high school ag instructor was conducting a FFA farm safety class for her ag students. She had the local firefighters and EMTs, a local grain and feed elevator along with a helicopter company to demonstrate and train for farm...[Read More]
Mad Cow Disease Reported in California
Tom Vilsack tells public to eat beef, maintain confidence in U.S. food supply
“I am going home, and I’m having beef tonight for dinner.”
That’s what Agriculture Secretary Tom Vilsack said on CNN the night the USDA confirmed its first case of bovine spongiform encephalopathy (BSE), a.k.a. mad cow disease, in the United States in six years.
The case was detected at a...[Read More]
Careers in Agriculture Offer Stability to Floundering Generation Y
Job postings up 18% since 2010
As the school year winds down, and high school seniors prepare for their future, those who will be pursuing a degree in agricultural science have chosen a decent career path. According to the Wall Street Journal article, “Which College Majors Pay Best?,” the top 10% of earners in...[Read More]
OSHA Amplifies Efforts
First-time violators targeted with hopes of ascribing 'repeat' status
Popularized in by the misspeak of former president George W. Bush, we're all familiar the following idiom, though I ask that you allow me to take liberties with it for the purposes of this column: