For your business ask yourself — how successful have you really been to date in your feed or grain businesses? How do you serve your customers? How do you deliver your product? What are your skills in sourcing materials and inputs or service? This is the starting point for identifying your repeatable formula.
Defining the core of a company is the foundation to today’s business strategy. “The core” is what makes a company unique and is the key source of competitive advantage. While both grain and feed companies will need to continue to find techniques to reduce costs and increase the value they deliver for their producers, growers and customers, the industry must also weigh the cost of the innovation against improvements in genetics and in meeting regulatory guidelines and health concerns. As we listen to the voices of our consumers, it is even more critical to shift from the mind set of “just being in the feed/grain business” to recognizing we have a role in the human health industry that must feed an additional billion people by 2020.