Sustainability must be the underlying focus of any first class company. How that sustainability comes about is a result of many choices made with strong focus from exceptional leadership. The choice to include a pursuit of technological advancement and development in a business model can contribute to the long term sustainability of a company. With the simple example of technology used previously it is evident that it can be applied in ways that benefit the environment, suppliers, customers and the company. Making decisions that benefit all parties is what brings about desired long-term sustainability. The use of technology has great potential to do this, but it can only be as beneficial as a company is committed to making it.
Can Feed Energy stand to benefit from technological innovation and adaptation? Absolutely, and so can its suppliers, customers, and the environment. It seems that Feed Energy’s proven history and leadership gives testament to future success, success where technological advancement will be a determining part of the overall equation. Soil moisture sensing is a technology that will and already has created change in agriculture and the feed industry. The potential for technology is only starting to be realized, proven companies that will adapt can create a competitive advantage through operating in a class where all parties benefit.
Colin Hurd attends Iowa State University where he is majoring in Agricultural Studies with a minor in General Business and has maintained a 4.0 GPA. He is a member of the Gamma Sigma Delta Agriculture Honor Society, a member of the Alpha Gamma Rho Fraternity and is a Cardinal Key Honorary Member. Colin has also served as a coordinator for the annual Iowa State Blood Drive and was a member of the VEISHEA planning committee. He has interned for the VanWall Group and Cargill Ag Horizons. Colin was raised in Roland, IA.