“Each letter will have a one-sentence story about the feed industry,” explains Whidden. “The letter ‘F’ is for the U.S. feed industry, ‘Q’ is for quality standards and ‘S’ is for safety, which is what the U.S. feed industry does to ensure products are healthy and good for farm animals.”

IFEEDER is funding the publication of 30,000 books and will make them available to interested AFIA members and IFEEDER donors to distribute throughout their communities.

Over the next 40 years, the world’s leaders will need to devise a plan to sustainably produce food for an exploding population. The children targeted in these initiatives will be responsible for the United States’ future food and agriculture policies, highlighting the importance of presenting a positive message about agriculture to a young audience.