Not Your Daddy's Feed Mill

NEW Cooperative, Inc.'s feed division cuts costs, increases output with state-of-the-art facility.


“Regulations will continue to become more stringent for the feed industry,” he says. “We are very careful in terms of traceability and keep a watchful eye on the perimeter with security cameras to prevent anyone from trying to tamper with our product.”

The mill is especially cognizant of cross-contamination concerns, flushing trucks and mixers religiously to prevent unwelcome drug residues from showing up in the meat heading to domestic and export markets.

Bruhl explains that feed is tracked to the load-out bin to make sure no withdrawal drug is added on top of another feed: “We have a lot at stake. The feed mill is another market for our grain — and considering the transportation and elevation savings — we’re adding to the margin and feeding profits back into company.”