While many of the social media marketing tools are excellent touch points to use with customers, they don’t (and shouldn’t) replace the personal, face-to-face interaction with customers. On-farm visits, breakfast meetings, etc. are still the foundation of relationship building that is required in the agriculture industry. These tools just allow you more contact between these visits.
Brave new world
While developments in social media and the ability to communicate with customers and other stakeholders in a variety of fashions may not be as radical as the future foreseen in the novel Brave New World by Aldous Huxley, they certainly do portend change and opportunity. Utilizing some of the approaches we outline can be particularly useful in engaging younger producers and can broaden your communications reach. Good luck with your efforts.