“Skepticism of the food industry is increasingly becoming a deep-seeded problem, taught at the grade-school level and reinforced at home by housewives and mothers,” said Pope.
“Consumers are beginning to ask where their food comes from and non-compliance with sustainability and environmental rulings equals dissatisfied customers.”
To combat the public’s cynicism, Smithfield has stated policies on social responsibility, environment, labor and animal welfare. Pope stated that the United States employs the safest, most efficient ways to produce food, and the industry shouldn’t be demonized for that. Having sustainability programs in place and making them public is the best way to win over your customers again and earn their trust.