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Thursday, September 2nd, 2010 |
Feed & Grain
What does FEED & GRAIN bring to the table? Reach.
Why gamble with your advertising dollars? When it comes to reaching the decision makers no other publication delivers that audience like FEED & GRAIN. How do we know this? Our readers tell us. We conduct reader calls, direct contact at regional and national conferences, and feedback from industry thought leaders, which help us learn more about the challenges, and the opportunities, our readers manage on a daily basis.
While other publications are satisfied to put words and pictures on paper, FEED & GRAIN gets deeper into the issues which shape our industry and the thought processes behind new construction, expansion or renovation projects. As a result, we develop articles that feature depth, insight and critical analysis, delivered in a lively, readable package. And, our approach not only works from an editorial standpoint, but also works extra hard to grow your brand's awareness in the marketplace.
FEED & GRAIN enjoys a personal direct request rate of 87.5%* with no three-year names. This ensures that your ad receives the attention you expect while it generates the recognition your product and brand deserves. FEED & GRAIN reaches more upper-level management leaders in the feed, grain and allied processing industry than any other industry publication. There is no massive "others" category in our database.
Take a look at our most recent Business Publications Audit (BPA) Circulation Statement (also available upon request) and compare it to our competition. There is no comparison. Your ad dollar carries less risk and delivers more value when invested with FEED & GRAIN.
Editorial Content: Our Ace in the Hole
At FEED & GRAIN, the guiding principle which defines our editorial approach is rather simple: We aim to deliver content that is thought-provoking, insightful and necessary, to help our readers grow their business and their brands.
Our stories look at how companies and people define success and how that success is measured in greater efficiencies and productivity.
Cover stories
Our cover stories focus on how facility improvements, renovations or new construction efforts boost efficiency, productivity and customer service. They share with our readers — your customers — not just "what" they did, but how and why they did it. We also investigate the processes which drive success long before the first shovel of dirt is turned. In addition, we uncover how opportunity and innovation work together to grow their bottom line.
Inside features
While our cover stories focus on a particular facility or key issue, our inside features offer in-depth insight on the trends and issues affecting your customers' business. Last year, FEED & GRAIN covered such topics as grain exports, market volatility, fall-protection regulations, the U.S. corn crop's effect on other grains, anti-terrorism protection, rail configuration tips, energy efficiency and global view of grain quality. Thanks to reader feedback and our relationships with key industry stakeholders, FEED & GRAIN will continue to deliver content that matters most to our readers.
From the latest in new products, industry happenings and in-depth features on the facilities and the people behind their success, FEED & GRAIN offers its readership a varied, high value, high interest editorial product.

