Advertising and Sponsorship Inquiries

2012 Interactive Advertising Opportunities:

Click here to download the PDF version.

 

The only thing that can match Feed&Grain magazine’s ability to keep its readers well-informed about issues affecting the commercial feed, grain and allied processing industries, is the suite of interactive products, headlined by FeedandGrain.com.  We gave our web site a complete makeover because we listen to our audience and they told us they wanted more from our site. More unique content, more quality information about the products and services that make our industry hum, and, they want more interactivity with YOU our advertiser.

 

Some of the biggest benefits of the revamped website include: .

 

• Registered visitors can access your company and product information with a single click
• Targeted ad placement by key demographics
• Easier-to-use search tools
• Enhanced navigation puts the content where the user wants it
• Know what users say about your products with our product review section
• Mobile version available
• And much more!

 

Other interactive tools such as sponsored eblasts, three one-of-a-kind industry eNewlsetters, webinars, podcasts and video marketing products, offer our end users – and advertisers – a variety of effective and engaging ways to make a connection with our content.  Don’t believe us? 
According to the most recent Harris Interactive Executive Survey, when advertisers use combined print and interactive channels for their B2B marketing programs, industry buyers respond:

 

• More likely to ask for more information
• More likely to recommend the brand of product or service
• More likely to request meeting with a sales representative

 

Interactive advertising is now an essential part of any business' marketing plan. An interactive ad campaign enhances your marketing efforts by:

 

• Reinforcing your print message
• Increasing your reach and frequency
• Providing immediate and measurable results
• Enabling online surveys for research and product feedback
• Directing your customers to a specific location on your website
• Increasing brand awareness

 

Why do they come to feedandgrain.com?

 

News — feedandgrain.com provides feed and grain related news, pertaining to government and institutions, updated weekly. We connect you with updates from associations such as the American Feed Industry Association, the Grain Elevator and Processing Society, the National Grain and Feed Association, the U.S. Grains Council and the U.S. Department of Agriculture.

 

Information — feedandgrain.com contains a product index, industry news, magazine archives and information with related links to associations and government agencies. Feedandgrain.com provides a reference tool for techniques and solutions on ways to increase productivity and profi tability for the entire industry.

 

Feedandgrain.com Snapshot*

Newsletter Subscribers...................................9,700
E-Blast Subscribers.................................8,302
Avg. Unique Monthly Visitors.................8,143
Avg. Monthly Page Views.......................23,485

 

Advertising Unit	Dimensions	Max. File Size	Rich Media
Leaderboard	728x90	26K	Yes
Skyscraper	120x600	28K	Yes
Medium Rectangle	300x250	32K	Yes
Banner	468x60	16K	Yes
Welcome Ad	550x480	40K	Yes

 

General Requirements

• Each animated gif frame must display for at least 2 seconds.
• All banners should be sized at 72 dpi resolution.
• Cygnus Business Media reserves the right to reject advertising based on content, user impact, distraction factors and other situations as determined by the staff.
• All banners that are submitted to Cygnus Business Media via e-mail must be uncompressed (not zipped).
• ALT (Mouseover) text should be no greater than 10 words.
• Advertisers must understand that all banners, when clicked, will launch the linked site in a new browser window.
• Banners ads must be designed so that interaction with the user only takes place if the user places the mouse within the advertisement area.
• Advertisers may change banners or other creative or make additions to materials every two weeks, according to time guidelines.
• We prefer advertisers to send us multiple banners at one time and have them scheduled any way you would like throughout your campaign.
• Flash banners must be Netscape/IE 4+ compliant as well as published out as flash version 5.0.

 

For advertising questions, contact:
Arlette Sambs, Publisher,
(920) 563-1628
arlette.sambs@feedandgrain.com

Or

Jean Simkins, Sales / Classifieds,
(920) 568-8367
jean.simkins@feedandgrain.com

 

Material Deadlines

Please allow 3 business days to process/load simple image and GIF animated ads and 5-7 business days to process all other types of creative. Specialized rich media ads and e-mail creative may require longer lead times, see below.

 

All rich media ads are tested on a matrix of browsers and platforms before posting. This process requires a MINIMUM of five business days to test rich media for performance, stability and compatibility.

 

 

Feed & Grain eNewsletters

Reach this loyal audience surrounded by the best content in the industry. These subscribers not only read us regularly, more important, they are responsive.

 

Every week we deliver the top breaking news with our Industry Watch eNewsletter. Covering topics such as export markets, global news, association updates and supplier news, Industry Watch is full of pertinent information. Each newsletter also contains featured products, upcoming events and highlighted articles from our current print issue.

 

Our Research & Biofuels Watch is mailed twice a month, and keeps readers informed on the latest grain and feed research developments from today’s leading agricultural universities, as well as the events and news shaping the ever-changing biofuels market.

 

Finally, Safety & Regulatory Watch covers two of the hottest topics in the industry twice a month. Dedicated to delivering the most up-to-date information on USDA, OSHA, DOT and EPA regulations, it helps our readers comply with laws and enhance their safety programs.

 

Material Deadlines

Please allow 3 business days to process/load simple image and GIF animated ads and 5-7 business days to process all other types of creative. Specialized rich media ads and e-mail creative may require longer lead times, see below.

All rich media ads are tested on a matrix of browsers and platforms before posting. This process requires a MINIMUM of five business days to test rich media for performance, stability and compatibility.

 

Specifications

• Media Accepted: GIF, JPEG
• NO Animated GIF, Flash, Rich Media
• 120x120 Max File Size: 15K
• 468x60 Max File Size: 16K
• Ads with a white or transparent background must include a 1 pixel-wide border
• All banners must be sized at 72dpi resolution

For more information on ad specifications, please click here

eBlasts

Custom e-blasts are e-mail products that are highly visual by nature.  E-Blasts are great for new product releases, sales promotions, trade show/event appearances and much more.

 

Custom e-Newsletters are more informative than custom e-blasts.   If you need to provide more information regarding a product or service, then a custom newsletter is recommended.  Regarding materials: you may send static files such as images (in jpeg or gif), or you may send completed static HTML (no more than 600 pixels wide and 100K in file size).

 

Material Deadlines

We must have all HTML and text creative for an e-Blast at least seven business days prior to it running. This will allow four days for upload and testing, two days for client approval and one day to upload the final approved version and schedule for delivery.

 

If we are designing, please add three days to the above deadline.

 

We prefer to have all creative as soon as possible following the signing of an insertion order.

 

 

E-Product Showcase

How do you make the most out of your trade show investment? An E-Product Showcase from Feed&Grain.  This tool allows you to showcase your new product or service directly to the decision-makers who matter most, your customers!!  We have two E-Product Showcases available: The first is in January for the International Feed Expo; and Second in February, targeted for those attended the GEAPS Conference.  These events welcome thousands of attendees, and E-Product Showcases give them a sneak preview of the latest and greatest technologies they’ll see on the show floor. Whether you’re business is feed manufacturing or handling and moving grain and feed products, Feed&Grain and the E-Product Showcase has you covered!

 

Material Deadlines

All material (product title, product description, product image, company logo, and link) must be submitted at least seven days prior to the showcase running.

 

Due to the strict timeline of the product showcase schedule, if you do not supply your creative within these deadlines we cannot guarantee its placement in our delivery schedule.

 

Specifications

• Title or name of your product
• Product Image: Hi-res (we will resize it to fit your placement)
• Company Logo Image: Hi-res (we will resize it to fit your placement)
• Product description: 40 - 60 words describing your product. Can be in paragraph form or 4 - 6 bullet points
• A link to your website or specific page on your site

 

For more information on ad specifications, please click here

 

 

Webcasts

Ask any successful businessman how best to close a deal, and they’ll likely say an in-person meeting is best. Well, with gas prices and tight budgets the best way to get your information out in a personal, informative and, most importantly, convenient manner, is a webcast.  Feed&Grain can customize a webcast that tells your message directly to the customer while educating them at the same time.

 

A webcast or webinar is effective for many reason but two major advantages are they offer visual learning and are personal.  If you want to ask a question, you can.  If you need to see how something works, you can.  Plus, a webcast puts you in direct contact with industry experts willing to share their expertise, via direct delivery to your desktop. Plus, as a lead generation tool, webcasts are hard to beat.    All you need is an idea and someone willing to share their expertise, and Feed&Grain does the rest.  From promotion, to hosting, technical support, moderators, live support and post-event metrics and report, we do it all

What is included in a Webcast Package?

 

• Logos and taglines presented on promotional materials from date at the onset of the promotional campaign.
• Sponsor's name and tagline in pre-Webcast reminder e-mails to registrants and follow-up thank you e-mail after their participation
• Logo and tagline, linked to sponsor's home page on the landing page of the individual presentation
• Logo and link on the sign up page of the individual presentation
• Logo included in the frame of the presentation
• Sponsor will receive at least two power point slides (one before, one in middle or at end) of the presentation thanking them for sponsoring with marketing message.
• Sponsor will get verbal audio thank you at least twice during presentation
• Entire Webcast, including sponsor logos and links, will be archived for one year

 

How It Works:

 

• 1 e-Blast only to Feed & Grain audience
• 1 e-Newsletter ad
• Company logo appearing in selected magazine promoting the podcast.
• Archived for one year on feedandgrain.com
• May also be archived on sponsor's site

 

 

Buyers Guide

Feed & Grain provides your customers with important product information via our on-line Buyers Guide.

 

Buyers Guide Enhanced Listings – The Feed & Grain Buyers Guide is the industry's most comprehensive list of companies that service this important market. Stand out from your competitors with a Featured listing, by having your listing appear on top or highlighted.

 

Material Deadlines

Please allow 3 business days to process/load simple image and GIF animated ads and 5-7 business days to process all other types of creative materials. Specialized rich media ads and e-mail creative may require longer lead times, see below.

 

All rich media ads are tested on a matrix of browsers and platforms before posting. This process requires a MINIMUM of 5 business days to test rich media for performance, stability and compatibility.